JULIA HENGSTELER
SUCCESS
ISN'T ABOUT THE END
RESULT, IT'S ABOUT WHAT YOU LEARN ALONG THE WAY.
VERA WANG
2020 - 2021
TREND FACTORY
marketing & veranstaltungs GmbH
MARKETING MANAGER
PLANNING | FURTHER DEVELOPMENT | REALIZATION
of all marketing activities & communication measures
for trend factory & Kraftwerk Rottweil
​
DESIGN
of brand appearances in compliance with Corporate Identities
for trend factory, Kraftwerk Rottweil & Customers
​
CONCEPTION | PROJECT MANAGEMENT
of the upcoming website relaunches
for trend factory & Kraftwerk Rottweil
​
CONTENT CREATION | IMPLEMENTATION | COMMUNICATION
in social media, digital marketing & PR
for trend factory, Kraftwerk Rottweil & Customers
​
EVALUATION | ANALYSIS
of the performed marketing & communication measures
for trend factory, Kraftwerk Rottweil
​
COOPERATION | COORDINATION
partners, agencies & service providers
​
PERSONNEL RESPONSIBILITY
for one employee as well as trainees & interns
2013 - 2017
INFORMATION DESIGN
Hochschule der Medien Stuttgart
STUDIES
EMOTION THROUGH INFORMATION.
CREATING EXPERIENCES.
​
Media Design | Presentation Techniques
Typography & Text Design | UserInterface Design
Web Design | Communication Design & Concept
Media and Didactics | Human Centered Design
User Experience Design | Information Psychology
2011 - 2013
PRODUCT DESIGN
Gewerbliche und Hauswirtschaftliche Schule Horb a. N.
BUSINESS COLLEGE
since 2022
ZURICH
Versicherungs-Gesellschaft AG
SENIOR CONTENT & SOCIAL MEDIA MANAGER
PLANNING | ANALYSIS
Overall social media content planning for Zurich Switzerland | development & enhancement of social media strategy
REALIZATION
Conception, management and implementation of social media measures for Zurich Switzerland with focus on customer excellence & corporate goals | continuous optimization & reporting
CONTENT CREATION
Conception & project management for target group- and channel-specific content creation
COLLABORATION | COORDINATION
with partners, agencies & service providers
2021 - 2022
MEDIASCHNEIDER
AG
MEDIA CONSULTANT | DIGITAL
CUSTOMER SERVICE
customer contact & account management​
​
PLANNING | ANALYSIS
conception of media strategies | creation of campaign planning | target group & media usage analyses
​
PURCHASING | REPORTING
preparation of quotations & production schedules | order placement & control | monitoring, optimization & reporting of campaigns
2017 - 2020
WALTER KNOLL
AG & Co. KG
DIGITAL MARKETING
PROJECT MANAGEMENT | DEVELOPMENT | TRAINING
of a PIM & DAM system* with successful
implementation in the company incl. definition and
establishment of new workflows
*implemented with a content management system from
censhare,for the central provision of all data as well as
automation of processes and outputs for website & price list
​
CONCEPTION | REALIZATION
of a website relaunch incl. automated processes and output of data from the PIM & DAM system
​​
PROJECT MANAGEMENT | GRAPHICS | REALIZATION
of the price lists for all markets worldwide in close collaboration with all divisions and locations of the company
​
CONTENT CREATION | PUBLICATION
for website and intranet
COOPERATION | COORDINATION
partners, agencies & service providers
2016
WAS WERBEAGENTUR
Schinke GmbH
INTERNSHIP SEMESTER
DESIGN
of various advertising material for print & digital
​
PROJECT MANAGEMENT | CONTENT & GRAPHICS
of a regional job brochure​
​
CONTENT MANAGEMENT
for various websites using the CMS TYPO3
​
EDITING
of image material
Advanced technical college
State-certified industrial-technical assistant,
focus on product design